Halo Retailer Spotlight: Zero Gravity of Northern Alabama

Halo Retailer Spotlight: Zero Gravity of Northern Alabama

Zero Gravity was already a well-known business when owner Rob McAlpine decided to pursue even greater success by adding vaping products to his extensive lineup …

Halo: Where did your store name come from?

Rob: In the early ‘90s we owned a surf shop in Panama City Beach, Florida. “Zero Gravity” is a term that was used in surfing and it was unique and catchy.

Halo: How long have you been in business?

Rob: 24 years.

Halo: Do you have more than one location?

Rob: Yes. We have three Zero Gravity locations in Alabama — Cullman, Huntsville, and Decatur — and one sister location, Vapes and More, in Birmingham.

Halo: Why did you start selling vape products?

Rob: To help others find alternatives to smoking.

Halo: What do you like best about selling vape products?

Rob: There is an abundance of different options on the market, so everyone can have their needs met.

Halo: What do you want customers to know about your store?

Rob: We work hard to offer a variety of products and keep up with today’s trends, without sacrificing the products of the past.

Halo: What’s your customers’ favorite Halo flavor?

Rob: SubZero.

Halo: What’s your customers’ favorite Halo flavor category?

Rob: Tobacco.

Halo: What’s the first/most common question customers ask you?

Rob: “What do you recommend?”

Halo: Do you vape?

Rob: I do not habitually vape. I do vape in social settings and to try out new stuff every now and then. The majority of my 20+ employees do, though.

Halo: What’s your favorite Halo flavor?

Rob: Belgian Cocoa.

Halo: Do you think the public has misconceptions about vaping?

Rob: Yes. There is a great deal of misinformation being spread on the internet about it and it is misinforming people.

Halo: What’s your favorite quote?

Rob: “Whatever you can do, or dream you can, begin it. Boldness has genius, power, and magic in it.” – Goethe

Halo: Vinyl or streaming?

Rob: Vinyl. Our stores actually sell record players and used/new vinyl!

Zero Gravity has three locations in Northern Alabama. Be sure to stop in and visit them when you’re in the area!


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