Halo Retailer Spotlight: Premium eJuice Samples of Vaughan, ON

Halo Retailer Spotlight: Premium eJuice Samples of Vaughan, ON

Premium eJuice Samples founder Stuart Rosenfarb smoked cigarettes for 23 years before vaping helped him quit. Then he went into the business …

Halo: How long have you been in business?

Stuart: Almost three and a half years.

Halo: Where did your store name come from?

Stuart: With the thousands of e-juices currently available within the North American market, most vapers want to sample an e-juice before dishing out $20-$40 for a 30ml+ bottle. This has traditionally been accommodated in a (brick and mortar) vape shop by way of a tasting bar. Given that we started off as an online retailer without a physical store, we created a value-added offering whereby customers who ordered from us online would receive a free mystery sample of an e-juice with every order that we thought they would enjoy based on their previous purchases. This way, our customers would get to try something new with every order. With that in mind, we sought to attract vapers who were looking for e-juice samples online and so the name Premium eJuice Samples came to be.

Halo: Do you have more than one location?

Stuart: We currently have one retail location in Vaughan, Ontario, Canada (Greater Toronto Area) at the moment in addition to our online store. However, we plan to open three more locations within Canada over the next few years.

Halo: Why did you start selling vape products?

Stuart: I started Premium eJuice Samples in November 2013 after making a successful transition from smoking to vaping after over 23 years of smoking and countless attempts at kicking the habit to no avail. It was only after finding a truly amazing e-juice that satisfied me more than a cigarette that I was able to finally quit smoking and never turn back. Previous attempts at using vaping to quit smoking had not been as successful as I had wanted given that the e-juices I had purchased until that time had been formulated with inferior ingredients and flavorings. It was only after finding a premium e-juice with a truly delicious flavor that I was able to kick the habit for good. For this reason, it has always been my goal to provide the highest quality and most delicious e-juices on the market to my customers in hopes that I can help ensure their first experience with vaping is a positive one and the end of their dependence on cigarettes.

Halo: What do you like best about selling vape products?

Stuart: I take a tremendous amount of joy in helping others quit smoking through the careful selection of vaping hardware and e-juices based on individual needs and tastes. Nothing makes me happier than seeing a customer make the full transition to vaping from smoking as a result of an e-juice I recommended and the education I provided. I know that I have saved many lives over the years and nothing can beat that feeling.

Halo: What’s special about your store?

Stuart: At Premium eJuice Samples, we offer an online and in-store shopping experience that is second to none. Our passion is vaping, but our priority is providing the best service and products around. Not only do we have one of the largest selections of the very best authentic U.S.-made e-juices in Canada, but we offer free mystery samples with every order and provide free next-day shipping on orders over $100 CAD. In most cases, orders are shipped the same day they are placed.

Our online store boasts a truly innovative e-juice recommendation tool called eJuiceXpert that allows our customers to select from a list of flavors that they enjoy as well as flavors that they dislike. eJuiceXpert then generates e-juice recommendations that contain one or more of the flavors that the customer likes and none of the flavors that they dislike. The customer is able to select a price range as well as brands to exclude from their search if they like, and logged-in customers can always re-run a previous search without having to enter all of the search criteria again.

Our in-store experience is unlike most vape shops in the way that our sample bar has been created. First off, our customers are always greeted with a complimentary coffee, tea, or water when they arrive as well as a mod and high-quality drip tip for sampling our e-juices. We exclusively use Uwell Crown Tanks with organic cotton and stainless steel atomizer coils for sampling so that our customers get the best flavor possible. We also offer the ability for customers to drip sample e-juices into their favorite RDA for taste testing instead of using the tanks provided. Instead of having a counter with hundreds of e-juices to sample and no information about the e-juices available, we make only 60 samples available at any given time and change the samples frequently to keep things fresh. Each sampler is accompanied by a detailed product information card.

Our staff of e-juice aficionados help our customers find the best e-juice and hardware to suit their needs and desires by providing one-on-one personalized consultations. We don’t stand behind a counter. We’re right beside you giving you all the advice and assistance that you will ever need. Have an issue with your purchase? We will make it right … guaranteed!

Halo: What’s your customers’ favorite Halo flavor?

Stuart: Tribeca is not only our best-selling Halo flavor, it is our top-selling e-juice, period!

Halo: How has Halo/eVo helped your business?

Stuart: Halo/eVo has allowed us to offer a unique variety of high quality e-juices that our customers love and continue to vape year after year. Not only are Halo products made with the highest quality ingredients, but the consistency of the products has always generated trust and loyalty from our customers.

Halo e-juices make up a large percentage of our sales. Customers buy Halo e-juices in large quantities, and not just once, which makes it easier to determine monthly stock requirements and ensure that we always have enough of each e-juice to meet the anticipated demand. The Halo name is highly regarded and trusted for its quality and rich flavor profiles, and as such perfectly aligns with our business model of carrying only the very best e-juices on the market.

Halo: What’s the first/most common question customers ask you?

Stuart: What are the most popular e-juices that you sell?

Halo: Do you vape?

Stuart: Sure do. Approximately five years in total, but four years full-time after finding an e-juice that I enjoyed enough to give up smoking altogether.

Halo: What does vaping mean to you?

Stuart: To me, vaping means the prolonging of one’s life. As an ex-smoker who smoked for over 23 years and who made several unsuccessful attempts to quit smoking using traditional smoking cessation aids and techniques, I feel that vaping has added many years to my life. It has taken away all cravings for cigarettes, has brought an end to my chronic coughing and shortness of breath, and has given me back the social confidence that I lacked as a result of always smelling of smoke.

Halo: What’s your favorite Halo flavor?

Stuart: Belgian Cocoa and Kringle’s Curse.

Halo: Do you think the public has misconceptions about vaping?

Stuart: Of course. A lot of our time is spent educating people about the facts and dispelling the misinformation coming from the politicians and mainstream media who are all too eager to put vaping in a bad light at the request of the pharmaceutical companies and tobacco companies who are losing a significant amount of money in the sale of tobacco and smoking cessation aids that are far less effective than vaping. Fortunately, the vaping community is very passionate about correcting these misconceptions held by the general public and so we are starting to see a larger number of people asking the right questions and educating themselves instead of believing everything they hear on the television or read in the newspaper.

Premium eJuice Samples is located at 130 Bass Pro Mills Drive, Unit 61, in Concord, Ontario. Stop by and visit when you’re in the neighborhood!


DISCLAIMER: Testimonials appearing on halocigs.com are intended to represent actual experiences of individuals who have used our products. They are presented solely as the experiences of those individuals. We do not claim that the testimonials reflect an experience that any other individual or consumer may have or expect. Further, the testimonials are presented as they are provided to us by the author, except to edit for length, relevancy, or correction of minor errors. Halocigs.com is not a public forum for testimonials. All testimonials appear only after they have been reviewed and approved by our staff and are intended solely as a means for people to share their individual experiences with one another. Our company may not share the opinions or views of any of the testimonials presented and we are not responsible for the actual opinions or comments posted. We make no claim that our products treat tobacco dependence or help people quit tobacco use. Our products are not smoking cessation products and have not been evaluated by the FDA or any other regulatory agency. Our products are not intended to diagnose, treat, cure, mitigate or prevent any disease or condition and the testimonials presented are not intended to make such claims.

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Patrick Moody 66 posts

Patrick is overjoyed to be a professional storyteller, aka writer, as he’s terrible at math.

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