From the Desk of the General Counsel: Merry Christmas

From the Desk of the General Counsel: Merry Christmas

Hello and greetings from our office Christmas party here in Tampa!

It’s that time of the year when we slowly but surely bid farewell to the old and welcome a new year into our lives.

It’s also a time of generosity and joy. A time to give more than we receive. To enjoy intergalactic battles featuring Stormtroopers and robots, if you happen to be a fan.

And a time of suspense, if what one is waiting for is a government regulation that would potentially change the course of public health forever. That’s right, the deeming rule is so important. Each generation had their own turning point. Refrigeration, vaccines, TV, Vietnam, Berlin wall, Internet … Vaping is it for us. We are beyond the Internet generation, we are the vaping generation. Every generation needs enlightened leaders to look up to. We need valiant heroes to defeat Captain Phasma and stop the madness.

Prime Minister Cameron Backs E-cigs

This holiday season, we received an early, unlikely gift of hope for our industry, courtesy of the Press Association National Newswire from the UK. Not too long ago, Prime Minister Cameron of the UK “backed the use of E-cigarettes to help people quit smoking.”

Cameron “welcomed figures suggesting more than one million people have used E-cigarettes to stop or replace their smoking habit, adding it should be made clear they are a ‘very legitimate’ way of improving health.”

Prime Minister Cameron stated publicly: “Certainly as someone who has been through this [the smoke cessation] battle a number of times, eventually relatively successfully, lots of people find different ways of doing it, and clearly for some people, E-cigarettes are successful. … I think we do need to be guided by the experts, we should look at the report from Public Health England. But it is promising to see more than a million are estimated to have used E-cigarettes to help them quit or have replaced smoking with E-cigarettes completely. … So I think we should be making clear that this is a very legitimate path for many people to improve their health and therefore the health of the nation.”

Now, you may disagree with Prime Minister Cameron’s political choices. You may dislike government in general. You may think just saying a few niceties is not enough. His words, though, are compelling. Whether you like him or not, he is a leader of an influential nation. Other leaders of other nations will at least pay attention to him. The UK continues to be the only country where more than one government representative has spoken out in support of constructive, honest communication about the likely health benefits of vaping products.

It was not always like that in the UK, going back no more than a couple of years. We owe this change of heart to numerous militant vapers, industry members, scientists, academics and journalists in the U.K. and elsewhere. People like you who actually care about the future of the industry and of public health and who relentlessly share knowledge about the product, its properties, its consumers and any other relevant information that sometimes gets ignored by too-narrowly focused research.

FDA’s Deeming Rule Upcoming

The other “gift,” of course, will be the upcoming publication of the FDA deeming rule in the Federal Register. Stay tuned for the holidays as I will be posting on Twitter and LinkedIn links to the rule and summaries as soon as the rule is published and will discuss some of the rule’s implications on this blog shortly thereafter.

Then we’ll get a couple of lightsabers and see what happens next.

The opinions and other information contained in these blog posts and comments do not necessarily reflect the opinions or positions of Nicopure Labs LLC, owner of the Halo and HaloCigs marks.

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About author

Patricia Kovacevic 10 posts

Patricia I. Kovacevic, Esq. is the general counsel and chief compliance officer of Nicopure Labs LLC, the leading E-liquid and vaping device manufacturer of American-made Halo and eVo E-liquids and Reactor, Tracer, Triton and G6 devices. With extensive U.S. and international industry experience, Ms. Kovacevic held senior legal and compliance positions at, among others, Philip Morris International and Lorillard. Her expertise includes global E-cigarette and tobacco regulation and compliance. Ms. Kovacevic serves on the advisory board of the Global Tobacco and Nicotine Forum. In the past, she served on the UN’s Public-Private Partnership Commission. Ms. Kovacevic is admitted to practice in New York. She holds a Juris Doctor degree from Columbia Law School (NY) and has completed the Harvard Business School “Corporate Leader” course. She is fluent in seven European languages.

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