How to Choose the Correct Nicotine Strength

How to Choose the Correct Nicotine Strength

There’s a lot to take in when making the choice to begin vaping. Unless you have unlimited access into the mind of a vape aficionado, you may have a hefty list of questions; specifically concerning nicotine content. That’s where we come in! Whether you’re a seasoned cloud chaser or just made the move from traditional cigarettes, think of the following as your guide to e-liquid strength:

Nicotine 101
Traditionally e-liquids come in seven different nicotine strength levels, from 0 mg/ml to 24 mg/ml – the first number indicates the milligrams of nicotine per one milliliter of e-liquid. Usually when you purchase your first bottle of e-liquid, you may want it to consist of a nicotine strength equivalent to the cigarettes or tobacco products you customarily used. In a study (found on page 166) conducted by the U.S. Department of Health and Human Services, explains in greater detail how nicotine content in your e-liquid works:

A regular cigarette contains approximately 1.2 mg of nicotine, while an entire pack of 20 cigarette sticks contains 24 mg. If you smoked “light” cigarettes this means that smoking a pack of them led you to 14 mg of total nicotine consumption (0.7 mg / cigarette), and if you were a “super light” smoker the numbers decrease to 8 mg of nicotine per pack (0.4 per cigarette). Of course, when vaping there is no tar involved, since it comes from hydrocarbons coming from smoke only.

An important factor to definitely take into consideration is the PG and VG ratios in e-liquids. PG (Propylene Glycol) offers a vaping experience quite similar to smoking, due to its throat hit, while VG (Vegetable Glycerin) adds the element of sweetness, delivering more superior vapor production, and less of a smoking affect. If this is your first rodeo, we suggest using an e-juice with a higher level of PG, which will ultimately make your transition from smoking to vaping smoother.

The bottom line is e-liquids come in a variety of blends of PG/VG which may take a little trial and error to discover your true comfort zone. Most vapers with high-powered sub-ohm devices tend to stay in the 3 mg/ml to 6 mg/ml range with greater amounts of VG, as the devices can support and produce massive vapor clouds. We realize that not everyone has the time or wherewithal to experiment with a wide array of flavors, so reference the descriptions below to find the e-liquid strength that best suits your needs:

Nicotine Strengths

24 mg/ml: Although exceptionally rare, we have seen cases of 48 and 36 mg/ml e-liquids, but generally, 24 mg/ml is the highest nicotine level you will readily find. This strength is suitable for tobacco smokers who consume multiple packs or an excess of 40 (or more) unfiltered/full-flavored cigarettes a day. Luckily, vaping is such a tailor-made experience allowing you to enhance or tone down the content with a flavorless nicotine base, like Halo’s Fusion.

18 mg/ml: Here we encounter the most common class of e-liquids where the lion’s share of tobacco smokers seek to launch their vaping odyssey, and existing vapers comfortably rest in their “nicotine wheelhouse.” If you smoke 10 to 30 full-flavored or regular blended cigarettes per day, and prefer a medium throat hit, then we suggest vaping with an 18 mg/ml e-liquid. It’s also normal for vapers to eventually taper down from 18 mg/ml to 12 mg/ml.

12 mg/ml: We advise this level to those who smoke around a half-pack of cigarettes a day. It delivers a healthy balance of flavor and vapor production with a mild throat hit.

6 mg/ml: If you are not a heavy smoker and you have one to five light cigarettes a day, we would recommend a 6 mg/ml e-liquid.

3 mg/ml: What used to be thought of as the ideal strength for those who drip their e-liquid, 3 mg/ml has become increasingly common with the influx of powerful sub-ohm devices. If you prefer ultra-light tobacco, and can count your monthly cigarette intake on one hand, we recommend beginning at 3 mg/ml.

1.5 mg/ml: Two years ago, if you asked for 1.5 mg/ml you would most likely be walking out of the vape shop with an empty bag. With the increased popularity of vaping and this being an industry based on personal preference, vapers who weren’t comfortable dropping down from 3 mg/ml to 0 mg/ml, called for a happy medium. This level offers supreme flavor and vapor production with an almost non-existing throat hit, making it a perfect starting strength best suited for the “once in a blue moon” light cigarette smoker.

0 mg/ml: E-liquid containing zero nicotine offers optimal flavor and vapor production, but lacks a throat hit. This presents an ideal opportunity for e-liquid sampling/testing. The absence of nicotine allows the user to experience the true essence of flavor. In addition, vapers who have worked hard to cut down their nicotine use, can still enjoy their favorite e-juices.

As we alluded to earlier, one of the luxuries of vaping is you can customize the settings to fit your comfort level. However, the tricky part is finding that “happy vaping place”. As you gain more experience (sometimes the hard way) and continue to evolve, so will your taste buds. Once you achieve vaping enlightenment, it’s smooth vaping from there on out!


The opinions and other information contained in these blog posts and comments do not necessarily reflect the opinions or positions of Nicopure Labs, LLC, owner of the Halo and HaloCigs marks.

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