Halo Retailer Spotlight: Worcester Vapor of Worcester, MA
Societe “Si” Caponette is the founder and owner of Worcester Vapor, the very first vape shop in her town. After 35 years as a smoker, Societe became a vaper and never looked back …
Halo: Why did you start selling vape products?
Si: I believe in the product. I went into the store, I bought a starter kit. I used the starter kit and actually it worked for me. I was a smoker for 35 years. I believe in this product.
Halo: How long have you been in business?
Si: Since 2014. About two and a half years.
Halo: What do you like best about selling vape products?
Si: We are helping people. And we’re educating them as well on the product.
Halo: Where did your store name come from?
Si: We were the first vapor store in the city, so we wanted something that people could recognize and identify with. “Worcester” of course had to be in there and the word “vapor” had to be in there so people knew exactly what the store was. We have the heart as our logo because Worcester is known as the “Heart of the Commonwealth.” So, Worcester Vapor.
Halo: What do you want customers to know about Worcester Vapor?
Si: I want customers to know that we care. We listen to them. We listen to what their needs are, and we try to fill that need. We only carry the quality products, the quality hardware, and premium e-liquids such as Halo. We’re affordable, and we’re always there to answer any question. If we don’t know the answer, we will find out.
Halo: What’s your customers’ favorite Halo flavor?
Si: Tribeca and SubZero. Halo has some great flavors. They do have the dessert, they have the fruit, and those are all very good, but I have to say that the tobacco and menthol flavors that Halo produces, they’re unmatched by anybody. The flavors, the quality, everything. My top seller in the store.
Halo: What’s the first question customers ask you?
Si: Usually, “What ingredients are in the e-liquid?” It’s a huge concern, even though these people have been smoking cigarettes that have all of those chemicals and tar and whatnot in them, they’re for some reason concerned about what’s in the e-liquid. And if you’re a seasoned vaper, if you’ve been doing it for a while, and you’re moving on to flavors such as dessert flavors or fruit flavors, the first question they ask when they walk in is, “What’s new?” (laughs)
Halo: How long have you been a vaper?
Si: I have been vaping for three years now. Three years in August (2016), actually.
Halo: What does vaping mean to you?
Si: Because I’m a shop owner, it’s my bread and butter. But it’s an opportunity to provide a product to people that actually helps them. I take pride in it. I believe in it.
Halo: Do you have a favorite Halo flavor?
Si: Of course. Tribeca. (laughs)
Halo: Do you think the public has misconceptions about vaping?
Si: I think that there’s unsubstantiated propaganda that’s released through the media and people hear that. However, there’s never anything released to disclaim the negative opinions. And therefore people are uneducated. They really are. They only hear that negative media and that’s what they want to put out there and for reasons we in the industry all know that (the public are) not aware of.
Halo: If there were an e-liquid named after your personality, what would it be called?
Si: “Determined.” (laughs)
Worcester Vapor is located at 649 West Boylston Street in Worcester, Massachusetts. Be sure to stop by the store when you’re in the Worcester area!
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